Search Engine Optimization

Your website is a "living representation" of your practice, and an ongoing project that can make a tremendous impact on your success. Strategic Edge empowers clients to make good decisions about technology though transparency and education. Our team is committed to demystifying "SEO" and delivering only the services that will have a meaningful impact on your business. We're focused on improving your conversion rate, building your marketing database, and connecting prospective patients with your practice on a personal level.

The following are some of the monthly SEO services we provide for our clients.

Reporting & Web Metrics

Each month we perform an internal review of your web traffic and website statistics to determine the effectiveness of your existing marketing initiatives and make any improvements needed to achieve better results. We can share this information with you, if desired. If an old, non-performing website is being replaced, we can install tracking to demonstrate improvements that occur.

Each month, you will receive an automated website performance report with data relevant to your online marketing efforts. Each quarter, we can conference with you in detail to discuss the performance of the site and interpret the data.

Optimized Content

Your web content is continually developed with an intelligent emphasis on SEO, while still promoting a positive user experience. Each month, we analyze, modify and adjust website keywords and content accordingly to improve your website's rankings and make your site more visible.

RSS Syndication

RSS stands for “Really Simple Syndication,” meaning that your blog articles are distributed through news channels and networks where the content can be republished and linked back to your site.

Link Building

Because it is among the criteria used by Google to boost your search engine rankings, we use specialized tools to locate link opportunities and then actively attempt to obtain them on your behalf. Strategic Edge works with a large, active group of professional physicians, so the opportunities to share links are very advantageous for our clients.