Dana Fox - President Dana Fox has more than 25 years of experience in the areas of marketing, sales, customer service and team building. She is recognized as one of the leading experts in strategic marketing and execution in the cosmetic medical field in both print media and Internet marketing. She is an internationally known speaker, seminar leader and author. Her most recent work, A Brand Apart: A Guide to Successfully Marketing Your Plastic Surgery Practice, was commissioned by the American Society of Plastic Surgeons in 2008. Other accomplishments include numerous articles on marketing, team building, customer service and communication skills.
Dana's expertise in all facets of cosmetic practice building has led to professional alliances, training seminars and consulting relationships with such groups as: the American Society of Plastic Surgery; the American Society of Dermatology, the Canadian Society of Plastic Surgeons and the Australian Society of Plastic Surgeons.
Partnering with the best marketing and internet-savvy professionals in the field (writers, graphic designers, internet marketing specialists), the company provides a full spectrum of marketing services to medical practices and their suppliers.
Eva Sheie, Vice President of Internet Marketing
Susan Browner, Vice President of Sales Susan has over twenty years of experience in the cosmetic medical arena, and has collaborated with Dana Fox since 1992 on multiple marketing projects. Susan was the co-founder and CEO of the multi-million dollar skin care company HumaTech Laboratories.
Susan’s success was built through establishing relationships with the leading plastic surgeons in the cosmetic and appearance industry. More importantly, she recognized the importance of treating a prospective patient for an “elective” procedure as a high-end retail customer and translated this philosophy into sales for our customers.
After HumaTech was acquired by ProCyte Corporation in 1998, Susan served on its Board of Directors for two years and then founded her own consulting firm, PatientSpace, LLC.Michael Shepard, Vice President of Creative Technology
Tami Vileta, Senior Print and Web DesignerNearly two decades ago, Tami began her design career with Jack Nadel, Inc., which gave her a broad understanding of the world of promotional marketing as a project manager, graphic designer, senior graphic designer, art director, copy writer, marketing communications strategist and creative director. Tami has worked with some of the largest and most recognized brands in the country, including Nordstrom, Starbucks, Eli Lilly, Philips Medical Systems and Microsoft. In early 2000, Tami began working with Dana in her first company, The Fox Group, which provided marketing services to the plastic surgery field. Clients appreciate working with Tami for her creativity, curiosity, focus and positive energy. Since joining Strategic Edge, her work has become identified as a new standard for branding and marketing healthcare practices. Tami's creative and design work has won awards and accolades, but most importantly has yielded outstanding results for a wide range of clients in the cosmetic medical and health care industry.Jacqueline Guerriero, Senior Web and Print Designer
Jacqui brings 10 years of web design and art directing for all of our web projects. Her degree in fine arts and web design has taken Strategic Edge to an entirely new level of artistic style and technical function.
In the course of her experience, she has been responsible for design solutions from concept to completion for such companies as Cisco Advertising/Marketing design studios, built award-winning brochures for Fortune 500 companies and been the recipient of five BOLI Awards of Excellence.
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Eva Sheie is a nationally known search-marketing specialist who has closely studied the behavior of prospective patients on the internet since the inception of the aesthetics boom.
Michael Shepard has more than 12 years experience with internet and new media, marketing and creative direction – including eight years at Mentor Corporation where he served as the worldwide online marketing manager. LATEST PROJECTS
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