Identity Development
Strategic Edge can help you design your practice identity and the various supporting elements that develop it. Your practice identity or “persona” plays a major role in the marketing of your services in the community, and should therefore be designed to help achieve your specific goals.
A traditional corporate identity is created in accordance with certain rules. Specified color palettes, typefaces, page layouts, and other visual representations should be consistent among the physical as well as electronic aspects of your organization. All of these visual aspects also tie into the fundamental character your identity.
Identity development begins with 3 basic parts:
- Designs: logos, brochures, business cards
- Communication: commercials, web content, public relations
- Behavior: your ethics, values and organizational goals
Logos
A logo makes an important first impression on your prospective patients. Our graphic designers know the impact that an impressive logo can make, as well as the role it plays in defining your identity. They will work with you to create the perfect artistic representation of your medical practice.
Brochures
Brochures help your patients make smarter decisions about treatment, while also showcasing the best services you offer. We can consult you on what type of brochure you need – then help you create a stunning design that reflects the uniqueness of your brand.
Website Content
The most effective website content will truly represent the personal character of your practice. Through text, video, and images, the website should educate the consumer or patient while demonstrating your ability to follow through on the services you offer. With galleries, physician profiles and other tools, we’ve made content personalization easier than ever.
